25 Best Ways to Increase Traffic on Website: Ask a marketer or business owner what they’d like most in the world, and they’ll probably tell you “more customers.” What often comes after customers on a business’ wish list? More traffic to their site. There are many ways you can increase traffic on your website, and in today’s post, we’re going to look at 25 of them, including (more than two, but not a lot of) ways to boost site traffic for FREE.
25 Best Ways to Increase Traffic on Website
This one is so obvious, we’re going to look at it first. Paid search, social media advertising and display advertising are all excellent ways of attracting visitors, building your brand and getting your site in front of people. (change to make better/change to fit new conditions) your paid (success plans/ways of reaching goals) to suit your goals – do you just want more traffic, or are you looking to increase (changing things from one form, state, or state of mind to another), too? Each paid channel has its pros and cons, so think carefully about your goals before you reach for your credit card.
If you’re hoping that more traffic to your site will also result in more sales, you’ll need to target high commercial intent keywords as part of your paid search (success plans/ways of reaching goals). Yes, competition for these search terms can be strong (and scary) (and expensive), but the payoffs can be worth it.
2. Get Social
It’s not enough to produce great content and hope that people find it – you have to (act to prevent problems before they happen). One of the best ways to increase traffic to your website is to use social media channels to (help increase/show in a good way) your content. Twitter is ideal for short, snappy (and tempting) links, whereas Google+ promotion can help your site show up in decorated (with a personal touch) search results and seems especially effective in B2B special places/good jobs. If you’re a B2C product company, you might find great traction with image-heavy social places/locations like Pinterest and Instagram. Here’s more (opinions about what could or should be done about a situation) on making the most of social media marketing.
3. Mix It Up
There is no magic formula for content marketing success, (even though there is the existence of) what some would have you believe. For this reason, change/differ the length and format of your content to make it as appealing as possible to different kinds of readers. Mix shorter, news-based (shared online writing page) posts with long-form content as well as video, graphs or charts that give information and data-driven pieces for greatest possible hit/effect.
4. Pay Attention to On-Page SEO
Think SEO is dead? Think again. Improving (as much as possible) your content for search engines is still a valuable and worthwhile practice. Are you making the most of image alt text? Are you creating internal links to new content? What about meta descriptions? Improving (as much as possible) for on-page SEO doesn’t have to take ages, and it could help boost your organic traffic.
25 Best Ways to Increase Traffic on Website
5. Target Long-Tail Keywords
Got your high commercial intent keyword bases covered? Then it’s time to target long-tail keywords, too. Long-tail keywords account for a majority of web searches, meaning that if you’re not targeting them as part of your paid search or SEO efforts, you’re missing out.
6. Write (so extremely attractive, sweet, etc., that you cannot resist) Headlines
Headlines are one of the most important parts of your content. Without a forcing/forceful/interesting headline, even the most complete and thorough blog post will go unread. Master the art of headline writing. For example, the writers at BuzzFeed and Up worthy often write upward of twenty different headlines before finally settling on the one that will drive the most traffic, so think carefully about your headline before you hit “publish.”
7. Invite Others to Guest (shared online writing page) on Your Site
Guest (writing on a shared online page) is a two-way street. In addition to posting content to other (shared online writing pages), invite people in your special place/good job to (write on a shared online page) on your own site. They’re likely to share and link to their guest article, which could bring new readers to your site. Just be sure that you only post high-quality, original content without spammy links, because Google is cracking way down on low-quality guest (writing on a shared online page).
8. Start Guest (writing on a shared online page)
Before you say it – no, true guest (writing on a shared online page) isn’t dead, (even though there is the existence of) what you may have heard. Securing a guest post on a respectable site can increase blog traffic to your website and help build your brand into the (deal with a good price/agreement between people). Be warned, though – standards for guest (writing on a shared online page) have changed totally during the past eighteen months, and spammy strategies could result in stiff penalties. Go ahead/move forward with caution.
9. Post Content to LinkedIn
LinkedIn has become much more than a means of finding another job. The world’s largest professional social network is now a valuable publishing (raised, flat supporting surface) in its own right, which means you should be posting content to LinkedIn on a regular basis. Doing so can boost traffic to your site, as well as increase your profile within your industry – especially if you have a (not an extreme person) to large following.
10. Link Internally
The strength of your link profile isn’t only figured out by/decided by how many places/locations link back to you – it can also be affected by your internal linking structure. When creating and publishing content, be sure to keep an eye out for opportunities for internal links. This not only helps with SEO, but also results in a better, more useful experience for the user – the very important part of increasing traffic to your website.
11. Put into use Schema Microdata
Putting into use schema (or another microdata format) won’t necessarily increase traffic to your website on its own, but it will make it easier for search engine bots to find and index your pages. Another benefit of using schema for SEO is that it can result in better rich site little pieces, which can improve click-through rates.
12. Go After Referral Traffic
Rather than trying to convince other places/locations to link back to you (a tiring and boring and time-intensive process), create content that just begs to be linked to.
When Larry wrote about the kick in the famous teeth that eBay took from Google’s Panda update, we managed to secure a link from Ars Technica in the Editor’s Pick section next to links to The New York Times and National Geographic. Not too old and dirty – and neither was the resulting spike in referral traffic. Learn what types of links send lots of referral traffic, and how to get them, in this post.
13. Interview Industry Thought Leaders
Think interviews are only for the big leaguers? You’d be amazed how many people will be willing to talk to you if you just ask them. Send out emails requesting an interview to thought leaders in your industry, and publish the interviews on your (shared online writing page). Not only will the name recognition boost your believability and increase traffic to your website, the interviewee will probably share the content too, further expanding its reach.
14. Don’t Neglect Email Marketing
So many businesses are focused on attracting new customers through content marketing that they forget about more traditional methods. Email marketing can be a powerful tool, and even a moderately successful email blast can result in a significant increase in traffic. Just be careful not to (overload and overwhelm with bullets, questions, requests, etc) people with unstoppable emails about every single update in your business. Also, don’t (ignore/not notice) the power of word-of-mouth marketing, especially from people who are already enjoying your products or services. A friendly email reminder about a new service or product can help you boost your traffic, too.
15. Make Sure Your Site is Fast
Ever found yourself waiting thirty seconds for a webpage to load? Me neither. If your site takes forever to load, your bounce rate will be sky high. Make sure that your pages are as technically improved (as much as possible) as possible, including image file sizes, page structure and the ability to do things of third-party plugins. The faster your site loads, the better.
16. Make Sure Your Site is (able to reply or react/quick to respond)
The days when internet (looking at web sites on) was done only on desktop PCs are long gone. Today, more people than ever before are using mobile devices to access the web, and if you force your visitors to pinch and (move screen content) their way around your site, you’re basically telling them to go in other places. Secure/make sure of that your website is (easy to get to, use, or understand) and comfortably view able across a range of devices, including smaller smartphones.
17. Make Yourself Heard in Comment Sections
You probably visit at least a few places/locations that are clearly connected with or related to your business on a regular basis, so why not join the conversation? Commenting doesn’t necessarily provide an immediate boost to referral traffic right away, but making a name for yourself by providing intelligent, (something that causes people to start thinking) comments on industry (shared online writing pages) and places/locations is a great way to get your name out there – which can (after that) result in driving more traffic to your own site. Just remember that, as with guest posting, quality and relevance are key – you should be engaging with other people in your special place/good job, not dropping spam links on unrelated websites.
18. Foster a Sense of Community
People want to speak their minds and weigh in on subjects they feel emotionally (in a good way) about, so building a community into your site is a great way to start a conversation and increase traffic to your website. Put into use a strong and healthy commenting system through third-party solutions such as Facebook comments or Disqus, or create a dedicated forum where visitors can ask questions. Don’t forget to manage your community to make sure that minimum standards of proper behavior are met, however.
19. Get Active on Social Media
It’s not enough to just share content through social channels – you need to actively participate in the community, too. Got a Twitter account? Then join in group discussions with (clearly connected or related) hashtags. Is your audience leaving comments on your Facebook posts? Answer questions and engage with your readers. Nothing turns people off quicker than using social media as a broadcast channel – use social media as it was meant and actually interact with your fans.
20. Examine Your (information-giving numbers) Data
Google (information-giving numbers) is an extremely valuable source of data on just about every conceivable aspect of your site, from your most popular pages to visitor (information about people/combinations of different kinds of people). Keep a close eye on your (information-giving numbers) data, and use this information to inform your (related to telling a lot of people about something) and content (success plans/ways of reaching goals). Pay attention to what posts and pages are proving the most popular. Inspect visitor data to see how, where and when your site traffic is coming from.
21. Submit Your Content to Aggregator Places/locations
Firstly, a (statement that weakens or puts conditions on a bigger statement) – don’t spam Reddit and other almost the same places/locations hoping to “hit the jackpot” of referral traffic, because it’s not going to happen. Members of communities like Reddit are amazingly intelligent to spam disguised as legal/real and true links, but every now and again, it doesn’t hurt to submit links that these audiences will find really/honestly useful. Choose a (clearly connected or related) subreddit, submit your content, then watch the traffic pour in.
22. Research the Competition
If you haven’t used software like BuzzSumo to check out what your competitors are up to, you’re at a huge disadvantage. These services group the social performance of clearly stated/particular places/locations and content to provide you with an at-a-quick look view of what topics are stirring up interest in readers and, most importantly, making the rounds on social media. Find out what people are reading (and talking about), and copy that kind of content to bring traffic to your website.
23. Incorporate Video into Your Content (success plan(s)/way(s) of reaching goals)
Text-based content is all well and good, but video can be a valuable thing in both attracting new visitors and making your site more interesting. Data shows that information keeping/holding onto/remembering is much higher for visual material than it is for text, meaning that video marketing is an excellent way to grab – and hold – your audience’s attention, and boost traffic to your website at the same time.
24. Attend (meetings to discuss things/meetings together)
Whatever industry you’re in, chances are there are at least one or two major conventions and (meetings to discuss things/meetings together) that are clearly connected with or related to your business. Attending these events is a good idea – speaking at them is even better. Even a halfway decent speaking engagement is an excellent way to establish yourself as a thought leader in your industry and gain significant exposure for your site.
25. Host Webinars
People love to learn, and webinars are an excellent way to communicate your wisdom to your eagerly waiting audience. Combined with an effective social promotion (series of actions to reach a goal), webinars are a great way to increase traffic to your website. Send out an email a week or so ahead of time, as well as a “last chance to register” reminder the day before the webinar. Make sure to store (old things) the presentation for later viewing, and (help increase/show in a good way) your webinars widely through social media. If you’re wondering how to do a webinar, click the link for some tips.
Well, that just about does it for today’s post. If you’ve got your own tips for increasing traffic to your website, I’d love to hear them.