It is very important for every user with online business to drive organic traffic by improving keyword ranking and getting maximum Leads as per business requirement. So, I am going to tell you some facts which will surely help you to get maximum traffic for your website.
SEO On-Page Checklist to Improve Website Quality
1. Tracking Codes for Website
Tracking code play a vital role to show analytics data in front of you to measure traffic. Add all tracking codes in the SEO audit checklist. Google Analytics code for checking traffic and the Google webmasters tool for technical details and resolving errors and issues
2. Robots.txt File
It is a file used by crawlers or robots to crawl/index or non-index pages based on your command to allow and disallow their feature. You can Block all secured and non-index able pages using robots.txt file.
3. Meta Title/Tags
Title tags are the main factors for what the web page is all about. It is clickable only when it explains the terms in the search query to optimize the website. You must check title optimization tips if you need to optimize it as it is responsible for ranking your keywords.
Missing Titles: Search engines and users understand from the title that what a page all about is so make sure to have the title for all web pages.
Long Title Tags: Title plays an important role for your website search length should not be more than 54-60 characters.
Meta Description is written right below to the title and describe what the landing page is all about when some search about the keyword related to their query, it should very relevant to your product and service, because if it user finds that information useful only then he clicks to the page. It should include all the targeted keywords. It should not exceed the character limit of 150-160.
Google Speed Test
Website should open in less than 4 seconds otherwise, for that, you must minify CSS & JS scripts by using a plugin for WordPress. Also, don’t forget to test the speed in the gematria free tool or page speed test by Google.
Keyword research is a backbone for SEO audit checklist because user search only for the keywords to meet his requirements and to compare competitor strategy. But including it in the Meta tags as per recent updates is not essential. You can put 1-2 keywords in the Meta tags.
Redirections for Website
301- Indicate Moved permanently
When a domain or URL is changed then it should be redirected to 301 to a new domain or optimized URL for the convenience of users and crawlers.
302- Indicate Moved temporarily
when there is a maintenance then the URL should be temporarily moved.
Difference between 301 and 302
Difference between 301 and 302 redirections 302 passes the authority so can’t be used if you already decided your preferred URL version or domain.
Keyword Density of Content
Defines the occurrence of similar multiple words per article and should be maintained around 2-3%. And we should always keep in mind to correct or to identify these mistakes.
Duplicate Content refers to the content present on 2 or more pages with different URL. This is treated as the duplicate and penalized so make sure to use canonical tags to prioritize one page by giving 301 redirections to pass authority to one page.
Anchor Text & Internal Linking Optimization
Anchor Text & Internal Linking Optimization is a text that is hyperlinked to another page on the website. It should be descriptive enough as it contributes in the relevancy. Internal linking optimization should be relevant including target keywords and point to pages optimized for it to increase the reach of the post or page.
Broken Links provide always 404 errors as the page or image has been deleted, so should be fixed by permanent redirection as it gives an error of page not found and not good for user experience. So, should be fixed on priority in the SEO checklist.
It should not to be so long, under 110 characters and static separated with hyphens. It should be different from the domain name and include target keywords. We should try to keep our website URL as user friendly so that they can understand what they are searching.
Image – ALT tag
It should be used to describe images containing main keywords.
The size of images should be less than 100 KB.
Mobile Friendly Site Test
Your Website should be mobile friendly to take benefits of the user who like to open any website on mobile platform. It helps you to rank higher for the increasing number of mobile user’s day by day. Always optimize your website with mobile friendly test.
Heading Tags (H1 /H2 /H3/H4/H5/H6)
There are 6 heading tags in HTML by which H1, H2 & H3 are very important from SEO perspective. H1 is used for main heading, H2 for sub-heading & H3 for normal text.